Bots vs. Real Installs: Which One Should You Choose?

Understanding the differences between automated and human-driven app promotion strategies

In recent years, mobile marketers increasingly face a choice between 'real' motivated installs and automated bot traffic. On the one hand, many associate bots with risks of sanctions and inefficiency. On the other, modern technologies make bots so 'human-like' that they pass Apple/Google checks as if they were genuine users.

Different Qualities of Bot Traffic and the Risks

Not all bots are created equal. There's a wide spectrum — from simple emulators to advanced server-based device farms. Low-quality bot farms often run on hundreds of identical devices, mass-clicking links and downloading apps. Such "factories" are easy to detect: their device metadata (model, OS, IP address) overlap, new Device IDs appear in unnatural spikes, and analytics tools quickly flag them. For instance, an abnormally high share of new IDs (≥90%) is a clear sign of scripted installs. As a result, this type of traffic often doesn't even reach developer consoles or gets filtered out instantly. Apple explicitly states that "bots or paid services artificially inflating downloads" are considered fraud. Similarly, Google requires installs to be registered directly from a real device with a unique IDFA/AAID. Fake simulators fail this test. In short: • Farms & emulators → Low-quality installs, easily detected by anti-fraud systems. • Legitimate requirements → Apple/Google only count installs from real devices with unique identifiers. • Platform actions → Apple removes apps and disables accounts that use fake bot installs. The risk isn't in using "bots" themselves — it's in using poorly built ones. With properly configured systems, the risk of sanctions or inefficiency is minimal.

High-Quality Bot Traffic: How It Works

Advanced solutions use real physical devices or their exact clones with unique identifiers. Each of our bots = a real device with its own IDFA/AAID and geolocation. That's why every install shows up in your Apple/Google console like any genuine user: the store pings the device, logs the event, and the install is counted as 100% valid. Our bots can also simulate complete user behavior. They don't just "click and install" — they can: • View the app store page, • Initiate download, • Open the app, • Re-open it on the second or third day to simulate Day-2 retention. Key advantages of our bots: • Real devices: Each install comes from a unique phone (with its own IDFA/AAID). Installs are always registered in Apple/Google consoles. • Full user scenarios: From viewing the store page to multiple app opens. • Custom actions: We can script retention events (e.g., mandatory open on Day-2). • Unlimited scale: Unlike human users (a limited pool), bots can deliver traffic at any volume, across all locales, with no shortages. As a result, our installs are almost indistinguishable from motivated human installs — but with higher consistency and efficiency.

Bots vs. Human Installers: The Key Difference

The biggest advantage of bots is predictability and precision. Human installers, though real, behave inconsistently: • They may skip tasks, • Delete the app immediately after install, • Use direct links instead of searching by keywords, • Even leave negative reviews just to earn their reward faster. This lowers the overall effectiveness of campaigns, and to achieve the same result with humans, you usually need far more installs. Bots, on the other hand, follow instructions exactly. Every action happens as scripted: install → open → re-open → retention. No skipped tasks, no sabotage. Comparison: • Accuracy: Bots follow instructions 100%. Humans often cut corners. • No human factor: Bots don't ignore tasks or cheat for a faster payout. • Unlimited volume: Human installs are limited. Bot installs are scalable without restriction.

Conclusion: The Optimal Choice for App Promotion

You don't need to fear bot traffic — if it's high quality. Modern solutions make installs look exactly like those from motivated real users. That means: • Every install reaches the console, • All installs pass fraud filters, • Retention events (like Day-2 reopens) boost keyword rankings, • Campaigns run predictably, without the risk of human sabotage. That's why for scalable and reliable app growth, high-quality bot traffic is the smarter choice. By combining advanced technology with our expertise, we provide a controlled, effective growth tool.

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